Privacy Policy

Regal Entertainment Group and its subsidiaries (“REG,” “we,” “our” or “us”) have created this statement (this “Privacy Policy”) to describe REG’s information gathering and privacy practices. This Privacy Policy is designed to help you understand how we use your personal information to provide you information, products and services. Because this Privacy Policy applies to any information obtained by REG when you use, access, download, install or otherwise interact with any of our web sites, mobile applications, applications, games, promotions, loyalty programs, products or services (including any we make available via third-party platforms or sites) (collectively, “Services”), we strongly urge you to review this Privacy Policy in its entirety. Your use of any Service constitutes acceptance of this Privacy Policy and any other applicable terms.

Our Collection of Your Information

When you use any Service or register to receive information, products or services available through any Service, we may collect certain information about you. For example, a Service may require that you provide contact information (like your name, telephone number, and e-mail address), demographic information (like your ZIP code, age, or income level), and/or financial information (like your PayPal account information or credit card numbers to process, confirm and record the payments you make). Our online surveys may ask you for contact information, demographic information, and lifestyle-related information (like your hobbies, favorite athletic teams, buying preferences, etc.). We may run promotions in which we ask entrants for contact information and demographic information. We may also collect other categories of information, including the Internet Protocol addresses and e-mail addresses of Service users, the e-mail addresses of persons who communicate with us via e-mail, and information about your movie-going preferences, such as which movies you attend, your ticket purchase history, and your preferred theatres.

We or our authorized service providers may also collect and store usage information (including information about our visitors that describes how our Services are used and navigated, including the number and frequency of visitors and subscribers to each page, actions they take during use of the Services, and the length of their stays), device information (like the type of computer or mobile device you use, your device’s unique device identifier, and the Internet Protocol address of your device), and your mobile device’s physical location (only with your consent to provide location services such as identification of nearby theatres). We also collect other information you choose to provide us, such as your photograph for our loyalty program.

Our Use and Disclosure of Your Information 

As a general matter we seek to use information collected through our Services to enhance the experience of Service users. We and our partners and authorized service providers may use this information in a number of ways, including:

  • to furnish you with products or services you have requested, to send you information or otherwise contact you about REG, its partners, our and their products, services, advertising, upcoming events, special offers or promotions, or offers via text message (when you provide your cell or other mobile device phone number) or “push” notification, or for other purposes disclosed when you submit your information to us;
  • to assist us and our partners in marketing and advertising our products and services and those of other businesses;
  • to improve the content and functionality of our Services; and
  • to prevent and detect fraud, infringement, and other misuse of our Services.

In order to provide you with products and services you have requested, we may share your information, including personally identifiable information or information we maintain on an aggregate basis, with third parties who provide services to REG, such as credit card processing, customer services, order fulfillment, and/or prize delivery, as applicable. We may also share your information with third parties and partners who may offer you advertising about products and services that may be of interest to you.

We may also disclose your information, including your device information, physical location, and financial information:

  • as required by law, such as to comply with a subpoena or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, infringement or misuse, or respond to a government request; or
  • if REG is involved in a merger, acquisition or sale of all or a portion of its assets.

At any time you may opt-out of receiving marketing communications from us. Please see the information below regarding opting out from marketing communications.

Text Messaging

By opting in to receive text messages on your mobile device, you consent to receive autodialed, telemarketing text messages at the applicable phone number, including Short Message Service (SMS) messages. By opting in, you accept and agree to be bound by this Privacy Policy and the Regal SMS Terms and Conditions, which can be viewed here.

Children's Guidelines

REG does not target the Services to children under 13 years old. If you are under the age of 13 you may use our Services only with the consent and under the supervision of a parent or guardian. Please note that our Services may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites or applications. Because the Internet offers open access to a wide range of information, it is important that parents supervise content, e-mail and chat sessions. If you become aware that your child has provided us with information without your consent, please contact us at [email protected]

Cookies and Similar Technologies

Our Services use cookies (including HTTP cookies and flash cookies), web beacons, and pixel tags for many purposes, including to keep track of your favorite locations, deliver content specific to your interests, save your password so you do not have to re-enter it each time you visit our Services, and deliver targeted advertising. Cookies are lines of text that are transmitted to your web browser when you click on a Service. They provide a way for a server to recall a previous request or previous registration so that information does not have to be re-entered. Your browser stores the information on your hard drive and when you return to that Service later, the cookie is transmitted back only to the servers that originally sent it to you. A cookie does not collect or keep your name or other personally identifying information such as phone number or address; however, we may link the information obtained through cookies to other personally identifying information to give us a better understanding of your preferences and provide a more meaningful experience to you through our Services. You can configure your browser to alert you when a site is attempting to send you a cookie. You can decline the collection of cookies in most browsers. If you set your browser to decline cookies, some features of the Services may not work properly. Consult your browser's “Help” function for more information. To learn more about cookies, visit

We may use authorized third-party service providers to provide us with analytical data about your use of the Services. We may deploy devices, such as cookies, that enable those third parties to collect and aggregate usage information and report it back to us. We and our partners may also use third-party vendors, such as Google Display Advertising, to support our marketing efforts and those of our partners. REG, our partners, and these third-party vendors use first-party cookies (such as the Google Analytics cookie), third-party cookies (such as the DoubleClick cookie), and other web beacons and pixel tags together to inform, optimize, and serve ads across the internet. For more information on Google Analytics, visit We and our partners may combine the information we collect with other information about you to show you potentially relevant and useful ads. You can learn more about targeted advertising and control the ads you see at and Please note that if you opt out of targeted advertising, you may still see other non-targeted ads on our Services and across the web. Additionally, we may still use cookies to optimize our Services and for security purposes. Advertisers, partners and other third parties that serve ads on our Services may also use their own cookies. These cookies collect their own information independent of REG's activities. You can disable this cookie capability as described above.

We do not respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how in this Privacy Policy. Visit the following website,, for more information on this developing area.

Third-Party Services

The Services may link to or utilize other web sites, mobile applications, applications, games, promotions, loyalty programs, products or services that are related to the Services (such as payment processing services and social networking sites) or that we believe you might find useful and informative. Please be aware, however, that REG does not endorse or recommend any such web sites, mobile applications, applications, games, promotions, loyalty programs, products or services, and REG is not responsible for the privacy practices or content of any of the foregoing. We encourage you to review all applicable terms of use and privacy policies before accessing or using any of the foregoing. Remember, the statements in this Privacy Policy apply solely to information collected by REG.


We maintain safeguards to protect against the loss, misuse and alteration of any user information under our control. Please be aware that the transmission of information over the Internet is not inherently secure, and although we endeavor to provide reasonable security measures, no security systems can prevent all potential security breaches.


If you use one of our mobile applications, you can stop all collection of information by the application by uninstalling the application from your mobile device. You can also withdraw your consent to receive “push” notifications and/or to the collection of your physical location information from your mobile device at any time by disabling or changing the related functionality or setting in your mobile device.

You have the choice to opt out of receiving marketing communications from us. You can also change or modify information previously provided. You may opt out by e-mailing our customer service department at [email protected] Please note that it may take us a few days (but no longer than 10 business days) to update our systems, and during this period you may still receive marketing communications from us. You can also opt out of receiving text messages at any time by texting STOP to 61633 from your mobile device. If you request to opt out of receiving text messages, we may send you a one-time opt-out confirmation text message. We will update our systems to reflect such opt out as soon as practicable. If you would like to contact us regarding this Privacy Policy, please write us at Regal Entertainment Group, 101 E. Blount Avenue, Knoxville, TN 37920, Attention: Customer Service, or call us at 865.922.1123.

Policy Modifications

We reserve the right to change the terms of this Privacy Policy from time to time. We will post any changes here, so please check back periodically. Your use of any Service after any change has been posted constitutes acceptance of the change, though we reserve the right to separately contact you regarding material changes.

This privacy policy was last updated on 8/30/2019.