Smile It's Too Late Sweepstakes - Official Rules

Regal Crown Club®

  Smile It's Too Late Sweepstakes

Official Rules



General Information: The Regal Crown Club® Smile Sweepstakes (the “Sweepstakes”), sponsored by Regal Entertainment Group (“Sponsor”), begins at 12:01 a.m. Eastern Standard Time 9/19/2022 and ends at 11:59 p.m. Eastern Standard Time on 10/13/2022 (the “Promotion Period”). No purchase is necessary to enter or win, and purchase does not improve odds of winning. The Sweepstakes is void wherever prohibited by law, or where the Sweepstakes does not comply with applicable registration or filing requirements of any state or local jurisdiction.  By entering the Sweepstakes, you agree to these Official Rules, which are a contract, so read them carefully before entering. This contract includes limitations of your rights and remedies.

  1. How to Enter: There are three (3) ways to enter for a chance to win a prize in the Sweepstakes. 

    1. To enter with your Regal Crown Club card or Unlimited Subscription Program pass: Regal Crown Club members may enter by (i) swiping or scanning their Regal Crown Club card or providing their Regal Crown Club card number when purchasing a ticket or tickets in a single transaction Smile (a “Purchase”) at any participating theatre box office or in-theatre kiosk station, (ii) entering their Regal Crown Club card number when prompted when making a Purchase online through certain third-party ticket retailers (e.g.,;, or (iii) using their Unlimited Subscription Program pass (“Pass”) to reserve or obtain a ticket to Paws of Fury (a “Reservation”), in each case during the Promotion Period.  A “participating theatre” is a Sponsor theatre that is playing Smile. If the Regal mobile app or a box office, in-theatre kiosk or online retailer experiences technical difficulties and cannot accept Regal Crown Club cards or Passes (as applicable) when you make a Purchase or Reservation, please enter the Sweepstakes via one of the methods described below. The authorized account holder (A) of the Regal Crown Club card swiped, scanned, entered or presented when a Purchase is made or (B) of the Pass used to make a Reservation (as applicable), in each case in accordance with this subsection, will be deemed the entrant and will receive one (1) automatic entry into the Sweepstakes (regardless of the number of tickets obtained via such Purchase or Reservation), subject to the eligibility restrictions below. Limit of one (1) Sweepstakes entry during the Promotion Period via the entry methods described in this paragraph. You will not receive an entry into the Sweepstakes for any Purchase made with Regal Crown Club credits or other “free” ticket vouchers. Potential winners may be required to show proof that they are the authorized account holder. The “authorized account holder” is the natural person to whom the Regal Crown Club card or Pass number and account were issued by Sponsor. For more information on becoming a Regal Crown Club member, see For more information on becoming an Unlimited Subscription Program member, see

    2. To enter via the Regal Crown Club Reward Center: Eligible Regal Crown Club members who are participating in the Regal Crown Club program may enter the Sweepstakes via the Regal Crown Club Reward Center. To enter, login to and click “Redeem Credits” during the Promotion Period. Then, click the “Filter” button and select  “Sweepstakes” under “Category.” Click the Smile It’s Too Late Sweepstakes title, review the “Reward Details” and other applicable terms and conditions, and indicate your (i) agreement to these Official Rules by checking the appropriate box and (ii) desired quantity of entries. Finally, click “Enter Sweepstakes.” The authorized account holder of the Regal Crown Club card number used to login will be deemed the entrant and will receive one (1) entry into the Sweepstakes for each 100 Regal Crown Club credits redeemed at the Regal Crown Club Reward Center, subject to the eligibility restrictions below. Potential winners may be required to show proof that they are the authorized account holder.

    3. To enter via e-mail: E-mail your full name, phone number, date of birth, and Regal Crown Club card number (if any) to [email protected] Please include Smile It’s Too Late Sweepstakes in the subject line. E-mail entries must be received during the Promotion Period. The person whose information is set forth in an e-mail entry submitted in accordance with this subsection will be deemed the entrant and will receive one (1) entry into the Sweepstakes, subject to the eligibility restrictions below. Limit one (1) entry per e-mail received. In the event of any dispute as to the identity of an entrant, the authorized account holder of the e-mail address used to submit the e-mail entry will be deemed the entrant. The “authorized account holder” is the natural person assigned such e-mail address by an Internet access provider, online service provider or other organization (e.g., business,or educational institution) responsible for assigning e-mail addresses for the domain associated with such e-mail address.

  2. Eligibility: The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia who are 18 years or older (19 years or older in AL and NE; 21 years or older in MS) at the time of entry, subject to all applicable federal, state,and local laws and regulations. The Sweepstakes is not open to (a) any employees of Sponsor, Paramount Pictures Corporation, the prize providers, or any of their respective parent companies, subsidiaries, affiliates, or advertising or promotion agencies (such entities, collectively, the “Promotion Parties”), or (b) any such employee’s immediate family members (e.g., spouse, parent, step-parent, sibling, step-sibling, half-sibling, child, and step-child) or any person living in the same household as such individuals. Any false or deceptive entries or acts (including, if applicable, creating or using multiple accounts with the same social media tool in order to enter multiple times) by you will render all entries by you ineligible. Any use of robotic, automatic, programmed, or similar methods of entry by you will render all entries by you ineligible. Partial and incomplete entries may be disqualified. Your entry (and any materials (including  photos) that you submit with any entry) may not (i)  violate, misappropriate, or infringe any intellectual property, publicity, contractual, privacy, or other right of any third party or any applicable regulation, guideline, or community standard, (ii) contain material that is offensive, defamatory, threatening, abusive, vulgar, sexist, discriminatory or otherwise inappropriate, or (iii) promote or incite violent, dangerous, or antisocial behavior.

  3. Winner Selection and Notification: Upon submission, entries become the sole property of Sponsor, and none will be acknowledged or returned. Sponsor may disqualify any entry that is incomplete or that does not comply with these Official Rules. The winner(s) will be selected in a random drawing from among all eligible entries received. The random drawing will be conducted on or about 10/20/2022. Odds of winning depend on the number of eligible entries received. Each winner will be notified (the “Winner Notification”) by phone, email, social media,or other means, depending upon method of entry, within seven (7) days after the drawing, using contact information from the winner’s Regal Crown Club account or provided at the time of entry. If, for any reason, more than one bona fide winner come forward seeking to claim a prize, Sponsor reserves the right to award only the number of prizes stated in these Official Rules via a random drawing from among all persons with bona fide claims for the prize, and inclusion in such selection process shall be your sole and exclusive remedy under such circumstances. Each winner will be required to (a) respond to the Winner Notification (as directed in the Winner Notification) within three (3) days after its transmission and (b) complete, sign, have notarized, and postmark an Affidavit of Eligibility and Liability and Publicity Release (where not prohibited by law and if requested by Sponsor) within five (5) business days of its delivery to the winner. All prizes will be awarded provided that a sufficient number of eligible entries are received.

  4. Description of Prize(s) and Approximate Retail Value (“ARV”): One (1) winner will be awarded as follows: one (1) 60” LED 4K UHD smart tv; one (1) soundbar with subwoofer; one (1) smart color changing lighting system which includes one (1) lighting bridge, three (3) smart light bulbs and two(2) smart light bars; one (1) 6.8” display e-reader device; one (1) twelve month subscription to an audiobook service; one (1) wireless noise cancelling over ear headphone set; one (1) portable wireless speaker and one (1) all in one virtual reality headset (ARV $3,350USD)

  5. General Prize Terms: The ARV of the prize(s) is based on information available to Sponsor. None of the Promotion Parties is responsible for, and a winner will not receive the difference (if any) between, the actual value of the prize(s) at the time of the award and the stated ARV in these Official Rules. Prizes are subject to availability and Sponsor reserves the right to substitute a prize of equal or greater value in Sponsor’s sole discretion (which prize shall be subject to these Official  Rules). Prize details not specified herein will be Smile It’s Too Late Sweepstakes determined by Sponsor in Sponsor’s sole discretion. Prizes are nonrefundable, not redeemable for cash, and not transferable, and no cash alternative is available. The prize is limited to that specified in the section titled “Description of Prize(s) and Approximate Retail Value (‘ARV’)” above. Gift cards, gift certificates and tickets are subject to the terms and conditions specified thereon or otherwise specified by the issuer thereof. All taxes on a prize are the sole responsibility of such prize winner. The value of any prize awarded to a winner may be reported for tax purposes as required by law, and such winner must provide any additional information upon request so that Sponsor can comply with tax reporting obligations. Additional restrictions may apply.

  6.  Disclaimer: Noneof the Promotion Parties is responsible or liable for lost, late, damaged, destroyed, delayed, stolen, misdirected, incomplete, or illegible entries; entries not received during the Promotion Period for any reason; or other errors of any kind. Prizes are awarded “as is, where is,” without warranty of any kind, express or implied, including without limitation any warranty of merchantability or suitability for a particular purpose. None of the Promotion Parties is responsible or liable for any typographical or other printing errors in the offer or administration of the Sweepstakes. In the event that any matter beyond Sponsor’s reasonable control (including without limitation viruses and technical  failures) prevents, corrupts, or impairs the administration, security, fairness, or proper play of the Sweepstakes such that it cannot be conducted as originally planned, Sponsor reserves the right to cancel, terminate, modify, or suspend the Sweepstakes at any time in its sole discretion.

  7. Disqualification: Sponsor may disqualify any winner (and cause any applicable prizes to be forfeited) if the winner fails to comply with any of the terms or conditions of these Official Rules (as determined by Sponsor in Sponsor’s sole discretion) or if Sponsor is unable to contact a potential winner (or any notice or prize is returned as undeliverable). In the event of disqualification of a winner or forfeiture of a prize, Sponsor may select an alternate winner in a random drawing in Sponsor’s sole discretion.


  9. Disputes; Governing Law: Except where prohibited, you agree that any and all disputes and causes of action arising out of or connected with the Sweepstakes or any prize shall be resolved individually, without resort to any form of class action. Any disputes that may arise hereunder will be governed in all respects by the  laws  of  New  York without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes will be had only in the state and federal courts inTennessee, without waiver of any right to removal by Sponsor pursuant to 18 U.S.C. §§ 1441, et seq.

  10. Publicity and Intellectual Property: Where permitted by law, by participating in the Sweepstakes, you grant each of the Promotion Parties, and those acting pursuant to the authority of any of the Promotion Parties, the right to print, publish, broadcast, and use any materials (in whole or in part, or in edited form) you submit in  connection  with  the Sweepstakes, as well as your name, portrait, picture, likeness, voice, statements attributable to you (including comments and postings), city and state of residence, and other biographical information, for advertising and promotional purposes throughout the world in any and all media now known or existing at any time in the future, without further approval, notification, or compensation.

  11. List of Winners / Copy of Official Rules: For a list of prize winners or a copy of these Official Rules, mail your request and a self-addressed, stamped envelope within 6 months after the Promotion Period to Sponsor at the address below.

  12. Miscellaneous: Decisions of Sponsor are final and binding in all matters related to the Sweepstakes. The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or Smile It’s Too Late Sweepstakes enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision. When terms such as “may” are used in these Official Rules, Sponsor has sole and absolute discretion. You agree to waive any rights to claim ambiguity of these Official Rules. 

  13. Sponsor: Regal Entertainment Group, 101 E. Blount Avenue, Knoxville, TN 37920