Regal Mobile App Privacy Policy

Regal Cinemas, Inc. (“RCI,” “we,” “our” or “us”) has created this statement to describe its information gathering and privacy practices related to your use of any Regal mobile application (“Application”). This mobile application privacy policy (“Mobile Privacy Policy”) is designed to help you understand how we use your personal information to provide you interesting and useful information, products and services. Your use of the Application is also subject to the RCI website privacy policy (“Web Site Privacy Policy”). To view the current version of the Web Site Privacy Policy, please visit: Because this Mobile Privacy Policy applies to any person who downloads, installs, or uses the Application, we strongly urge you to review this Mobile Privacy Policy in its entirety. By downloading, installing, or using the Application, you accept and agree to be bound by this Mobile Privacy Policy and any other applicable terms, and you consent to the processing of your information as set forth in this Mobile Privacy Policy.

OUR COLLECTION OF YOUR INFORMATION In addition to the information described in the RCI Web Site Privacy Policy, we or our authorized service providers may collect and store some or all of the following information, in order to enable you to use the Application and receive information, products, or services available through the Application, and to permit us to respond to your inquiries or requests for products and services:

  • Device Information
  • Physical Location
  • Financial Information
  • Telephone Number
  1. Device Information The Application may collect certain information automatically when you download, connect to or use the Application. Such information may include the type of mobile device you use, your mobile device’s unique device identifier, the IP address of your mobile device, and information about the way you use the Application. RCI and/or its authorized service providers may receive such information and use it to operate and improve the Application and to deliver services and content, including push notifications. We obtain your consent before delivering push notifications to you through the Application.

  2. Physical Location We obtain your consent before collecting location information. Location information enables the Application to establish the approximate location of your mobile device. RCI and/or its authorized service providers may use and store this information, in combination with other location-based information (such as IP address), to provide requested location services (e.g., identification of nearby theatres) and to deliver enhanced location based services and other content, including push notifications. You may withdraw your consent at any time to the collection of your location information and/or to receive push notifications (see “Opt-Out Procedures” below).

  3. Financial Information When you purchase movie tickets or make any other payments through the Application, RCI and/or its authorized service providers may request that you provide certain personal and financial information in order to process your order. Such information may include name, e-mail address, PayPal account information, credit or debit card number, expiration date, billing address and other financial and billing information. RCI and/or its authorized service providers may collect and use this information to process, confirm, and record the payments you make through the Application. Please see the Security section below for further details.

  4. Telephone Number We may also provide you with an opportunity to opt in to receive special offers and other text messages on your wireless telephone by giving us your wireless telephone number.

OUR USE OF YOUR INFORMATION As a general matter, we seek to use information collected through the Application to enhance the experience of users of our services. We (including our affiliates, partners, and authorized service providers) may use this information in a number of ways, including:

  • To furnish you with products or services you have requested, or to send you information or otherwise contact you about RCI, or its affiliates, its partners, their products, services, advertising, upcoming events, special offers or promotions, text messages, or for other purposes disclosed when you submit your information by using the Application.
  • To assist us and our partners in marketing and advertising our products and services and those of other businesses.
  • To improve the content and functionality of the Application.
  • To prevent and detect fraud, infringement, and other potential misuse of the Application.
  • In order to provide you with products and services you have requested, we may share your information, including personally identifiable information or information we maintain on an aggregate basis, with third parties who provide services to RCI and its affiliates, such as credit card processing, customer services, order fulfillment, and/or prize delivery, as applicable.

TEXT MESSAGING By opting in to receive text messages, such as by providing RCI with your wireless telephone number or by signing up through the Application, you agree that RCI may send you coupons and marketing text or e-mail messages at that telephone number using an automatic telephone dialing system. These messages may include Short Message Service (“SMS”) messages. By opting in, you accept and agree to be bound by the Regal SMS Terms and Conditions (which can be viewed here: You are not required to provide your wireless telephone number or agree to receive text messages in order to purchase any goods or services from RCI.

CHILDREN'S GUIDELINES RCI does not specifically target the Application or any of its mobile services to children under 13 years old. If you are under the age of 13 you may use the Application only with the permission and under the supervision of a parent or guardian. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at

Please note that the Application may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites or mobile applications. Because the Internet and mobile applications offer open access to a wide range of information, it is important that parents supervise and prevent access to inappropriate content, email or chat sessions.


We may disclose your Device, Physical Location and Financial Information:

  • as provided in this Mobile Privacy Policy;
  • as required by law, such as to comply with a subpoena, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request;
  • to our authorized service providers;
  • to our partners who may offer you advertising about products and services you might enjoy (when we share non-identifiable information with third parties, they may be able to match it with other information they separately hold about you); or
  • if RCI is involved in a merger, acquisition or sale of all or a portion of its assets.

The Application may use third party authorized service providers to provide us with analytical data about your use of the Application. We may deploy devices, such as cookies, that enable those third parties to anonymously collect and aggregate usage data and report it back to us. Third parties that we engage solely to provide analytics services and to assist in providing the Application’s tools and services cannot use your personal information for their own purposes, unrelated to the Application, without your explicit consent.

THIRD-PARTY SITES The Application contains links to web sites and other applications that provide services related to the Application (such as payment processing services) or that we believe you might find useful and informative. Also, the Application may utilize social networking sites that are not owned or controlled by RCI. Please be aware, however, that RCI does not endorse or recommend the content or services of such web sites or applications, and RCI is not responsible for the privacy practices or the content of these other sites. We encourage you to review the privacy policies of each web site and application you visit and use.

In addition, by downloading, installing and using this Application, you understand that your ticket purchases or other interactions with our third party providers through or related to the Application will be treated in accordance with the privacy policy of our third party providers.

SECURITY RCI will maintain appropriate safeguards to protect against the loss, misuse, and alteration of any customer information under RCI’s control. Please be aware that the transmission of information over wireless and wired networks is not inherently secure, and, although we endeavor to provide reasonable security measures, no security systems can prevent all potential security breaches.

RCI does not collect, process, or store any financial information through the Application, including credit card and other payment information that you provide when purchasing tickets. Credit card and other payment information is collected, processed, and stored by authorized payment processing service providers, and is subject to all applicable terms and conditions (including privacy policies) of such providers.

OPT-OUT PROCEDURES You can stop all collection of information by the Application by uninstalling the Application from your mobile device. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

You can also withdraw your consent to receive “push” notifications and/or to the collection of your physical location information at any time by disabling or changing the related functionality or setting as provided in your mobile device.

You can also opt-out of receiving future text messages at any time by texting STOP to 30364 from your mobile phone. You agree that if you request to opt out from future messages, we may send you a one-time opt-out confirmation text message.

CONTACT US If you would like to contact us regarding this Mobile Privacy Policy or your use of the Application, please write us at:

Regal Cinemas, Inc. 101 E. Blount Avenue, Knoxville, TN 37920 Attention: Customer Service

Or call us at: 865.922.1123

POLICY MODIFICATIONS We reserve the right to change the terms of this Mobile Privacy Policy from time to time. We will post any changes here, so please check back periodically. We may separately contact you regarding retroactive material changes.

This Mobile Privacy Policy was last updated 7/26/19.