Last year James Cameron and Robert Rodriguez teamed up to bring a fan-favorite Japanese manga/anime title to the big screen. Alita: Battle Angel takes place centuries into the future. The main character, Alita (Rosa Salazar), is found in the scrapyard of Iron City by Ido (Christopher Waltz), a compassionate cyber-doctor who takes the unconscious cyborg Alita to his clinic. When Alita awakens, she has no memory of who she is. As Alita learns to navigate her new life and the treacherous streets of Iron City, Ido tries to shield her from her mysterious past - which holds the secrets to her past.
Alita opened number one at the box office last February. And while Alita went on to gross nearly $405M worldwide, it is unclear how much profit the film generated after production and marketing costs. Its reception from critics didn't help things, even though fans rated it extremely high (including a CinemaScore rating of "A-").
Enter the #AlitaArmy.
A very passionate fan-base has developed around the movie, and their primary objective focuses on convincing 20th Century's new owner, Disney, to produce a sequel to Battle Angel. The group of highly motivated fans has trended hashtags on Twitter and bought digital billboards in LA, all in an attempt to catch the attention of the filmmakers and studio.
In the summer the Alita Army made it all the way to Alita producer, Jon Landau. Landau shared a picture of himself in an Alita tee with both his 'wash your hands' slogan and 'I want a sequel' caption. Most importantly, #AlitaArmy was tagged in his Instragram post - lending credibility to the group.
But now, the Alita Army faces its largest challenge. To impress both the filmmakers and Disney, Alita fans need to turn all of their passion and social media savvy into 'butts in seats' this weekend. As Alita: Battle Angel re-opens in theatres across the US, die-hard fans need to get out to cinemas and buy tickets to see the film. They need to convince friends and family to buy tickets. They need to organize theatre buyouts. Because this weekend will be a pivotal test to see if fans can be counted on to support a sequel.
Are you a member of the #AlitaArmy? Share your favorite Alita: Battle Angel moments with us @Regal!